Category Archives: Press Room

Love Letters by Cassandra C. Jones

PASEO NUEVO COMMISSIONS A LOVE LETTER TO SANTA BARBARA
In partnership with MCASB and Ojai Artist Cassandra C. Jones

Paseo Nuevo, in partnership with the Museum of Contemporary Art Santa Barbara, commissioned Cassandra C. Jones to create Love Letters, a tile mural inspired by Santa Barbara’s heritage, architecture, and surroundings which are known to draw from Spanish and Mexican influences. The mural is part of Paseo Nuevo’s continued commitment to community art programming as well as to engaging visitors with new and reimagined experiences. Love Letters is a 600-tile mural that spans two walls in Paseo Nuevo’s lower north court entrance.

The entire mural is a kaleidoscope of collaged photographs printed on white ceramic tile, with 36 unique compositions repeated throughout. Upon closer investigation, each tile is its own vibrant work of art with a series of separate, smaller images collaged together to create a larger pattern: Spanish guitars form quatrefoil shapes, the fans of flamenco dancers become ocean waves, surfboards make up visions of sun, agave, and pinatas. All imagery cleverly reflects Santa Barbara’s heritage and culture, providing a visual narrative that is truly a love letter to the community. Jones, an Ojai-based artist, shares that the mural “explores and embraces the nuances and poetics of such imagery. Like stringing words together to compose a love letter, I weave and layer potent objects in such a way to express affection for the Central California Coast, and this place that I call home.”

This project was always intended to be a love letter to Santa Barbara. By activating public spaces, art plays a vital role in deepening the engagement with our local community. As MCASB Curator, Alexandra Terry, shares, “By initiating a dialogue about the human experience, public art has the opportunity to enhance our physical environments and inspire critical thinking. Paseo Nuevo is at the heart of downtown Santa Barbara and thus provides the ideal backdrop for a project such as Love Letters that will encourage passersby to contemplate more deeply the environment they inhabit.”

Paseo Nuevo’s owners, Pacific Retail Capital Partners, have a dedicated mission to advancing accessible, public art programming throughout its portfolio. In doing so, they prioritize installations in creative and open spaces, and commission works like Love Letters. Love Letters is one of many art initiatives planned during Paseo Nuevo’s current, privately funded, $20 million redevelopment project, to be completed Summer 2020.

Paseo Nuevo has planned ways for the community to engage with Love Letters, while maintaining safe social distancing, through a Love Letter to Santa Barbara contest, installation videos, and interactive experiences, all driven through social media. Senior Marketing Director, Mary Lynn Harms-Romo expands on this engagement, “Now, more than ever, we want our community to feel connected. As part of the heart of downtown Santa Barbara, Paseo Nuevo has always been a natural place to gather. While we cannot currently gather in the ways we are used to, we can still form connections and share experiences.”

Visit Paseo Nuevo’s Instagram and Facebook platforms to find out how to experience Love Letters.

BizHawk: Paseo Nuevo Bustling with New Stores The Barn and Trendy Collections

Trendy Collections at Paseo NuevoClick to view larger Trendy Collections, which opened in January at the Paseo Nuevo mall in Santa Barbara, showcases local makers and small businesses.

By Joshua Molina, Noozhawk Staff Writer | @JECMolina | February 20, 2020 | 9:45 p.m.
Santa Barbara’s Paseo Nuevo mall is bustling with new businesses.
The Barn opened at 101 Paseo Nuevo next to Nordstrom.
“We are excited The Barn calls Paseo Nuevo home in downtown Santa Barbara,” said Mary Lynn Harms-Romo, senior marketing manager for Paseo Nuevo. “We recognized there was a lack of quality men’s clothing downtown, and we knew The Barn could fill that need for our shoppers with their niche of style and selection of labels that so perfectly reflect the Santa Barbara lifestyle.”
The Barn has stores in South Lake Tahoe and Santa Ynez, along with a robust online presence. The shop specializes in clothes for every occasion, from casual to more formal. It also sells outdoor gear, including knives and accessories.
“The Barn offers shoppers a blend of luxe and casual apparel from primarily L.A.-based lifestyle brands,” Harms-Romo told Noozhawk.
The store, which opened in Paseo Nuevo in January, also offers quality women’s clothing from brands such as Alo Yoga, James Perse and One Grey Day.
At the other end of the mall, 505 Paseo Nuevo, is a new store that focuses on the pop-up shop craze.
The Barn at Paseo Nuevo
The Barn at Paseo Nuevo offers men’s and women’s clothing, and a selection of outdoor gear. (Joshua Molina / Noozhawk photo)
Trendy Collections also opened in January. The store is a collective of local makers and small businesses, such as Lil’ Stompers Shoes and Mely’s Fashion.
Harms-Romo said other small local businesses will be featured on a rotating basis.
“Trendy Collections is a great example of the next evolution of the ‘pop-up shop’ where shoppers can find multiple brands popping up in a brick and mortar location, but the brands may rotate,” Harms-Romo said.
The idea is to give small-business owners or local craft makers, who could not normally be able to fill a small store with enough product, the opportunity to open a shop to a large audience.
“For the shopper, you can always find a new selection or discover a new brand,” Harms-Romo said. “For the small-business owner, they are exposed to new customers through their collective partners. At Paseo Nuevo, it’s a great opportunity to showcase our local small businesses and offer our shoppers a unique selection every time they visit.”
More shops that focus on experiences are on the way. WH Body Refinery is scheduled to open in April at 705 Paseo Nuevo, and Orangetheory Fitness is scheduled to open this spring at 629 Paseo Nuevo.
See Original Story HERE

10 Best Holiday Attractions in Santa Barbara this Winter

Heading to Santa Barbara for the holidays? Lucky you! This coastal California beach town gets extra festive during the winter season with parades, live performances and much, much more.

If you’re looking for lights, you can book a ride on the Santa Barbara Trolley of Lights to scope out the best houses around town. Or you can plan a DIY tour and drive yourself. Don’t miss The Miracle on East Quinientos Street. This private residence is so bright that you might want to bring sunglasses!

Are you a theater fan? You can catch the Nutcracker Ballet at either the Granada Theatre or the Arlington Theatre. Both of these historic venues are stunning, and there are dozens of mouthwatering restaurants nearby. Rather go shopping? Check out the dozens of pop-up markets featuring local makers that appear on the weekends.

For family fun, look no further than the ice rink in GoletaIce in Paradise is an indoor rink with a casual restaurant onsite. It’s a good place to take a lesson, catch a hockey game or even see a holiday ice show.

This list of the 10 best holiday attractions in Santa Barbara can help you get any Scrooge in the Christmas spirit. So get out those jingle bells and get going!

CASA DEL HERRERO

Casa del Herrero


Architecture enthusiasts should visit the Casa when it’s all dressed up for the festive season. Visitors are invited to enjoy a cup of hot spiced cider as they tour the gardens and have a glimpse of how a Montecito Christmas in the 1930’s might have looked. Painstakingly conceived, built and furnished, the estate was designed by George Washington Smith. It is a stunning Moorish and Mediterranean unification of art, gardens and space. Boasting European treasures, intricate tilework and one-of-a-kind metalwork, Casa del Herrero (“house of the blacksmith”) pays tribute to its owners’ machinery industry. A small number of December dates are allotted for visitors wishing to see the home decked out in its holiday splendor. Reservations must be made in advance.

Recommended for Things to Do in December because: Visit this historic home for a glimpse of how a Montecito Christmas in the 1930’s might have looked.

Geneva’s expert tip: This is a great holiday destination for visitors interested in interior or landscape design. Reservations recommended, especially during December.

Read more about Casa del Herrero →


LA ARCADA

SANTA BARBARA

La Arcada

Photo courtesy of Geneva Ives


Don’t miss the annual La Arcada Christmas Walk! Enjoy strolling carolers, freshly popped popcorn and a visit from Santa at this quaint, character-filled shopping venue that’s as good for relaxing as it is for shopping. Marked by a multi-faced, chiming clock, the entrance leads to a variety of shops, restaurants and art galleries. If the folks accompanying you don’t want to browse the shops, they can admire La Arcada’s landscaping, fountains and many statues. Plus there are plenty of benches where you (and they) can catch your breath before moving on. And did we mention the turtle pond? Yes, there’s a turtle pond. Located in the heart of downtown, this is one Christmas shopping destination you don’t want to miss.

Recommended for Things to Do in December because: This fun night of caroling and snacks is a Santa Barbara tradition. Plan to do a little Christmas shopping while you’re enjoying the festivities.

Geneva’s expert tip: The date of the La Arcada Christmas Walk changes every year, so be sure to look it up before you go. It is currently scheduled for December 4, 2019.

Read more about La Arcada →


ICE IN PARADISE



Nothing says Santa Barbara like, surf, sun and… ice skating?!? Yep, after years of waiting, Santa Barbara has it’s very own ice rink for sport and leisure. And wouldn’t you know it — they put on an awesome holiday ice skating show every December. Head out to Goleta with the whole family for a little winter fun. It’s also a great place to learn to skate or catch a hockey game. There is a restaurant onsite, so you don’t have to worry if your time on the ice causes you to work up a powerful thirst or ravenous appetite. Lots of free parking right out front. Follow their Facebook page to stay in the know about upcoming events.

Recommended for Things to Do in December because: Ice skating is a holiday tradition isn’t it? Santa Barbara isn’t much for snow, but we do have our own indoor ice rink!

Geneva’s expert tip: Visit their website to check out the schedule for upcoming hockey games and ice skating shows.

Read more about Ice in Paradise →


PASEO NUEVO SHOPS & RESTAURANTS

Paseo Nuevo Shops & Restaurants

Photo courtesy of Paseo Nuevo


If you want to say hello to Santa and catch a nightly flurry of snowflakes, Paseo Nuevo is your destination this season. Santa’s taken up residence in a charming cottage right in the heart of this outdoor shopping mall. Want your picture taken but hate lines? Visit their website to schedule an appointment. There’s also a giant Christmas tree, weekly live acts and nightly snowfall at 6 and 7 p.m. (Spoiler alert: it’s very magical, but it’s not actual snow.) While you’re there, satisfy your gift-giving needs for the whole family. You can find shoes for Mom, gadgets for Dad, toys for the kids and pick up a little something for yourself while you’re at it.

Recommended for Things to Do in December because: For holiday retail therapy, nothing tops the festive atmosphere of Paseo Nuevo. There’s even a nightly “snowfall” at 6 and 7 p.m.

Geneva’s expert tip: Don’t miss the family friendly silent disco party on Dec. 5, 2019, from 5:30-7:30 p.m. Headphones will be provided, and ugly sweaters are encouraged.

Read more about Paseo Nuevo Shops & Restaurants →


THE GRANADA THEATRE



Catch the Nutcracker Ballet at the Granada Theatre, Santa Barbara’s most splendid and impressive performing arts venue, boasting over 1,500 seats, multiple patron lounges and a custom orchestra shell. Originally built in 1924, the theater underwent a dramatic restoration and re-opened in 2008. A vibrant mural decorates the proscenium arch, seats have been refreshed with improved sightlines, and the original chandelier is sparkling once again in its place of honor. Nationally recognized ballet troupes perform here regularly, as well as famous comedians, legendary musicians and inspiring lecturers. Visit their website for a list of upcoming shows and holiday events. Located near many of Santa Barbara’s best restaurants, so plan on dinner and a show!

Recommended for Things to Do in December because: This holiday family favorite performed by the State Street Ballet is set to the music of Tchaikovsky and staged against opulent sets.

Geneva’s expert tip: Pop into the cozy cocktail bar right next door for a festive cocktail before or after the show.


LOS OLIVOS OLDE FASHIONED CHRISTMAS

LOS OLIVOS


Enjoy a festive day in this charming wine community just north of Santa Barbara. A short drive brings you to a busy main street lined with shops, wine tasting rooms and restaurants. Los Olivos celebrates on Olde Fashioned Christmas every year, often on the first Saturday of December. This year, it falls on December 7, 2019. Enjoy an artisan boutique and open houses as well as crafts and train rides for the kids. Holiday treats and carolers make the afternoon extra cheery and, perhaps unsurprisingly, Santa is the special guest. The event is capped off by the official tree lighting by the flagpole at the center of town with live music in the park nearby.

Recommended for Things to Do in December because: This event makes for a fun day trip for the whole family, with shopping, treats and activities for the kiddos.

Geneva’s expert tip: Go early to find parking or you might have to walk a couple of blocks.

Read more about Los Olivos Olde Fashioned Christmas →


SANTA BARBARA TROLLEY

SANTA BARBARA


Explore the best Christmas light displays in Santa Barbara during this jolly, open-aired trolley tour. A caravan of lighted trolleys take groups around town after dark for a 90-minute ride. Hot cider is sipped, carols are sung, neighbors come out and say hello… it’s all very magical. The open sides of the trolleys allow you to easily capture your favorite moments on camera. The one drawback is that this tour always sells out — usually in October. So book early if you think you even kind of, might possibly want to go. Santa Barbara Trolley cars also operate during the days for classic town tours and can be chartered for private parties, weddings and wine tasting tours.

Recommended for Things to Do in December because: This open-aired trolley tour (complete with hot cider) is the best way to see local Christmas light displays.

Geneva’s expert tip: Book early! This 90-minute tour takes you to see the best Christmas light displays, but it sells out quickly every year.

Read more about Santa Barbara Trolley →


THE MIRACLE ON EAST QUINIENTOS STREET

SANTA BARBARA


For the best Christmas lights in Santa Barbara, look no further than this house on the East Side. Local man Peter Estrada layers on the twinkles at this private residence that draws a crowd from far and wide. We feel sorry for the other homes in the neighborhood; even if they put forth a solid effort, it’s pretty much impossible to compete with this fantasy display that you may be able to see from space (slight exaggeration). There are lots of tasty Mexican restaurants in the area, so plan on a dinner outing and consider bringing some cash for La Super-Rica, a legendary local taqueria.

Recommended for Things to Do in December because: This private home has the biggest and best display of lights in Santa Barbara.

Geneva’s expert tip: Go around dinner time and bring cash so you can visit the legendary La Super-Rica after you get your fill of lights.

Read more about The Miracle on East Quinientos Street →


HOLIDAY PARADE



What could be more magical than a twinkling, sparkling holiday parade just a few blocks from the beach? Head to downtown Santa Barbara during the week after Thanksgiving to catch this festive parade on Friday night. Beautifully lit floats and graceful dancers stroll the blocks after dark in the only evening street parade of the year. For more than 65 years, this parade has welcomed the Christmas season in Santa Barbara. As the floats glide toward the downtown Christmas tree, Santa Claus himself brings up the rear. Get ready to cheer on a colossal contingent of high-stepping marching bands, fabulous holiday floats, spectacular performance groups and local personalities.

Recommended for Things to Do in December because: Don’t miss this Christmas parade! It’s the perfect amount of Friday evening fun for the whole family.

Geneva’s expert tip: Plan ahead and make dinner reservations at a State Street restaurant with a patio for the best view of the parade.

Read more about Holiday Parade →


SANTA BARBARA PARADE OF LIGHTS

SANTA BARBARA


What’s better than a parade? A boat parade! And what’s better than a boat parade? A boat parade with lights and fireworks! The annual Santa Barbara Parade of Lights happens December 8, 2019. It boasts all of this and more. Join the locals for this Santa Barbara holiday tradition along the coastline. The boat parade is preceded by Santa’s Village activity on the City Pier in the Harbor, starting around 3 p.m. At 5:30 p.m., the annual boat parade begins as dozens of boats motor, sail and paddle along the Santa Barbara coastline and compete to win prizes. Admission is free. There are plenty of great restaurants and bars on both the pier and the harbor where you can relax and enjoy the view.

Recommended for Things to Do in December because: How many places have a Christmas boat parade? It’s so lovely seeing all the festive lights reflected in the water.

Geneva’s expert tip: Bring a blanket, pack a picnic and hit the beach for a romantic date night that doesn’t cost a fortune.

See full story HERE

One day in Santa Barbara

Santa Barbara is perfectly burrowed between the sea and the mountains and has something to offer any visitor. A day trip to the city gives you beaches, coastal escapes and areas of mountainous wilderness. When I think of Santa Barbara, I think of beautiful weather, excellent ocean views, stunning architecture and great local food and that’s what I got during my visit.

Things to Do

The Santa Barbara Botanic Garden is a 78-acre attraction that visitors need to see. The garden is dedicated to the conservation of California’s native plants. Throughout the garden are playhouses designed with nature in mind, so it’s a perfect place for kids and family to explore. The playhouses are constructed with plant-based materials to encourage everyone to play in nature while sharing the importance of plants.

All throughout this botanical garden are trails that lead to different landscapes that replicate California’s various environments, like the desert, which features cactuses, yuccas and agaves; the redwoods, which feature towering trees; and more.

Admission is $14 and children ages 2 and under are free.

While adventuring in Santa Barbara, another must-see destination is the Paseo Nuevo shopping center located in the heart of the downtown area. Not only does the shopping mall provide over 50 shops, but walking through Paseo Nuevo gives you an essence of the Santa Barbara lifestyle.

Just a few streets down, you can find Old Mission Santa Barbara, where two bell towers and a lush garden make this old building stand out. The San Ynez mountains also stand in the background, which make Santa Barbara a scenic landmark. When you walk through this old building, you can see history come to life as you explore the grounds and on-site museum. While admiring its architecture, visitors can explore the garden and look out on the expansive view of the city itself.

Things to eat

I’ve always wanted to have a meal beachside, so I went to the Boathouse at Hendry’s Beach, located on Arroyo Burro Beach County Park. It’s arguably the most beautiful restaurant setting in Santa Barbara. There’s an outside patio and inside dining with wide windows for a beachside feel.

Because I was near the coast, I wanted to see how fresh the seafood was and I was not disappointed. The shrimp tacos had to be one of the best meals I’ve had. This colorful dish was well-seasoned and gave a small kick of spice. The dish was plated with two butterflied shrimp tacos topped with purple cabbage, pickled shallots and cilantro with a side of Spanish rice mixed with black beans and corn and guacamole and chips. For an average dish, it was an extraordinary taste.

I also recommend ordering the lobster and truffle mac ’n’ cheese. The dish was made up of cavatappi pasta, lobster, black truffle, gruyere cheese, leeks and bread crumbs sprinkled on top. Obviously, the lobster was the best part of the dish, but I couldn’t get over how light, creamy and rich all the flavors were paired with one another.

While the waitlist may be long at the Boathouse at Hendry’s Beach, it’s worth the wait to sit beachside. 

Original Story HERE

Santa comes to town today, with (fake) snow also returning to Paseo Nuevo

Only days removed from the sounds of sirens rushing to the scene of the Cave Fire, locals and tourists alike will welcome the sounds of something more festive starting tonight.

The sleigh bells will officially return to Paseo Nuevo, as Santa will finally open his doors to children and adults alike, looking to grant every wish this holiday season.

And he won’t have to use any temporary walkways or avoid loose bricks, as the shopping center has halted its renovation and put the place back together—just in time for the holiday shopping season.

“All according to plan,” said Paseo Nuevo’s Mary Lynn Harms-Romo, the center’s senior marketing director. “We’ve been looking forward to having Santa back, and had to get the place in shape for his return.”

Santa will hold hours from 11 a.m. to 9 p.m. Monday through Saturday until Dec. 13, with Sundays running from 11 a.m. to 7 p.m.

From Dec. 14 – Dec. 23, the big guy will be available daily from 10 a.m. to 8 p.m. to make sure all kids can get those last-second requests in.

On Christmas Eve, Santa has to get on the road a bit earlier, closing up his annual appearance with a 10 a.m. to 5 p.m. shift.

“Every kid receives a gift from Santa, it’s a great tradition here,” Ms. Harms-Romo said.

And while Santa Barbara County received a good dose of the real stuff—with potential for more this morning—the shopping center is bringing back its popular night snowfall shows, “Let It Snow,” starting at 6 p.m. nightly. They’ll run every night through New Year’s Eve, excluding Christmas Day.

The holiday festivities are only an interlude for the renovation project at Paseo Nuevo, as the center had decided early on that it wanted to give all of its shops the best opportunity for sales this holiday season.

Ms. Harms-Romo explained that the shopping center will remain mostly construction-free, with only touch-up work being done through the end of the year. “It was always our goal to have this done for the holidays,” Ms. Harms-Romo said. “A few things were offtrack, so we are just going to take a break, going to stop and have a great holiday season.”

Beginning in January, the renovation will reconvene, with hopes of a grand reopening in May. The project has been fairly smooth, with only a pair of obstacles to date, including finding a second, smaller sinkhole near Nordstrom. It has now been repaired.

There will be minor work being done in December, mostly cosmetic and not likely to interrupt foot traffic. “It’ll mostly be holes that we have in walls, landscaping and some speakers,” Ms. Harms-Romo said.

Paseo Nuevo is without its seasonal Night Market this year after issues over a potential ice rink in the Ortega Building caused Glen Broomberg, the owner of the market, to decide to cease operations ahead of the holiday season.

A handful of the businesses that partook in the market last year have found different areas of Paseo Nuevo to utilize instead.

“It’s great to be able to accommodate them,” Ms. Harms-Romo said. The Ortega Building—which housed Macy’s in recent years—is a topic of discussion for the shopping center, with the focus squarely on having multiple tenants move into the building at some point in 2020.

The shopping center has been meeting with various city groups to discuss what they’d like to do with the building, with Ms. Harms-Romo indicating that it would likely house restaurants, entertainment and retailers alike.

“The plan is to repurpose the building with more than one tenant,” Ms. Harms-Romo said. But, for now, the shopping center will embrace its biggest tenant — Santa.

— Nick Masuda for Santa Barbara News-Press.

In Time of Few Mall Developments, New Mall Debuts, Another Major Mall Remodels

A new retail center has opened in Long Beach, Calif., as another mall is scheduled to wrap up the first phase of a $20 million remodel in Santa Barbara, Calif.

The Oct. 14 debut of the 2nd & PCH retail center in Long Beach and the Nov. 15 unveiling of a remodel of the main section of the Paseo Nuevo center in Santa Barbara, are two of a small group of mall-development hot spots in California, which was once one of the hubs of mall development in the world.

Only a couple of new malls were built from the ground up in California this year, and 2nd & PCH was one of them. Another was the One Paseo retail center in Del Mar, Calif. It opened in March. Only a couple of new malls were opened because there is less of the raw material that new projects need to get developed.

Large tracts of open land are a rare find in crowded coastal California, said Larry Kosmont, president of Kosmont Companies, a Los Angeles–headquartered real-estate and economic-development-services firm. Also, consumers’ shopping preferences have changed, and digital commerce has taken market share away from malls, Kosmont said. The shift has cut into the demand for malls.

But opportunity remains for retail centers, said Jean Paul Wardy, president of CenterCal LLC, the El Segundo, Calif.–based company that developed 2nd & PCH. CenterCal also developed The Veranda mall in Concord, Calif. It was one of the few new malls to open in California in 2018. Another one was Palisades Village, the Caruso mall in Los Angeles’ Pacific Palisades neighborhood.

Residents of well-to-do areas of Long Beach such as the Belmont Shores and Naples neighborhoods have to make long drives to shop at traditional malls such as Lakewood Center. Shopping for much of these affluent Long Beach neighborhoods is served by boutique districts such as 2nd Street in Belmont Shores or retail centers with supermarkets, big boxes and cinemas, such as the Marina Pacifica Mall and Marketplace Long Beach.

Wardy said that the absence of traditional malls in that area attracted CenterCal.

“There was a lot of data that showed the customer was there. But there were no stores serving these customers,” he said. “There was a long list of retailers that had never landed in Long Beach for one reason or another.”

Fortunately, some property was becoming available. Raymond Lin and his family were seeking to redevelop the Seaport Marina Hotel in Long Beach, which happens to be located by the corner of 2nd Street and Pacific Coast Highway.

For four years, CenterCal was in talks with Lin on bringing a retail center to the space. Negotiations were successful. In 2017, the hotel was demolished, and the 215,000-square-foot retail center was constructed in its place. Wardy declined to state how much money it cost to develop the center, but a 2017 Los Angeles Times story said it was $100 million.

2nd & PCH is anchored by a Whole Foods supermarket, which opened on Oct. 23, but fashion will be a big deal at the space. Fashion retail is anchored by an Urban Outfitters and a Lululemon Athletica that also opened on Oct. 24.

Other fashion retailers include Johnny Was, Free People and a location for Linne’s, which is a Seal Beach, Calif., boutique. Surf brand Vissla is also scheduled to open a boutique, according to the retail center’s website.

Wardy said that 2nd & PCH is about 95 percent leased. He forecasted that the majority of the people going to the mall will be Long Beach residents. Other shoppers will be drawn from around the region. CenterCal is not taking customer traffic for granted.

Along with seeking out new retailers, 2nd & PCH will be producing events to draw in customers. “There will be movies in the park, concerts and art activities. We do a lot to create a place where customers can be with loved ones and enjoy themselves. We like to try a lot of things and see what resonates. There’s a lot of trial and error,” Wardy explained. “We’re being guided by what the customer wants.”

Owned by Pacific Retail Capital Partners, Paseo Nuevo will be completing the first phase of a $20 million remodel for a center that was introduced in 1990, said Mary Lynn Harms-Romo, Paseo Nuevo’s senior marketing manager.

A lot of the remodeling costs have paid for new brick pavers in the open-air mall as well as a new infrastructure for utilities such as cables that provide networking for the retail center in downtown Santa Barbara.

The remodel will also create common areas where shoppers can hang out. These lounges will feature a fire pit, outdoor seating as well as places to play games such as the traditional Italian bowling game of Bocce.

“Creating a nicer environment will attract better retailers,” Harms-Romo said. “Shopping centers are changing, and we’re trying to be ahead of the curve. It’s going to be more of a destination for multiple things, not just a shopping center.”

Paseo Nuevo is anchored by a Nordstrom. Other tenants include a Gap and a Pacific Sunwear. Much of the center has been leased, Harms-Romo said, because the center offers short-term leases. A couple of years ago, a puppet theater leased a storefront for 90 days. Santa Barbara–based Deckers Inc. also has produced pop-up shops at Paseo Nuevo.

Original Story HERE

What Does It Take to Get People to the Mall? Drag Queens, Racy Circus Acts and Disco Parties

The food court doesn’t cut it any more. Shopping centers look for creative ways to lure potential customers; ‘anything that creates buzz is wonderful for us’

Hoping to increase foot traffic, the Rosedale Center in Roseville, Minn., opened its doors to dog owners, offering them a place to walk pets on frigid Sunday mornings before stores opened. The mall wasn’t prepared for what it unleashed.

This year, more than 400 pooches descended on the two-story shopping center each week. There wasn’t enough time to clean up before the stores opened and many dog owners ignored the free wipes and reminders posted throughout the property. Shoppers groaned about odors, allergies and pet hair on mall furniture.
“We started getting complaints from our customers that were coming in because we just couldn’t keep up,” said Lisa Crain, general manager of Rosedale Center, which is 1.1 million square feet.

The American mall is fighting for its life using the one advantage it has over online stores: vast amounts of space perfect for a giant dance party or a parking lot circus. Sometimes, like the dog-walking play, ideas backfire. But malls plow ahead. “We’ve got to think outside the box. Why not see what happens?” said Ms. Crain.
Pacific Retail Capital Partners last month threw a silent disco dance party in Santa Barbara, Calif., at the Paseo Nuevo open-air shopping center, where attendees grooved to music played on wireless headphones rather than a speaker system. The dance party draws big crowds, mostly college students. Stores experienced a 20% to 200% uptick in business on the day of the disco dance party, said Najla Kayyem, senior vice president of marketing at Pacific Retail.

In Los Angeles, the colossal Beverly Center decided to use its space to support LGBTQ rights (and increase foot traffic) with a Pride celebration in June.Drag queens performed and spoke in the mall’s Grand Court—between the Macy’s and the Bloomingdale’s. The event featured a “Tea with the Queens” interview panel, moderated by television personality Carson Kressley, followed by performances, including a lip sync by Bob the Drag Queen. Bob, a winner of TV’s “RuPaul’s Drag Race,” sang “Somewhere Over the Rainbow” in a short black sequined dress that unfurled into a long rainbow dress halfway through the song. The audience erupted  in cheers. The event drew more than 1,500 people, according to the center’s owner Taubman Centers Inc.

Some attendees received drag-queen makeovers from staff at Sephora. The event helped to keep the shopping center relevant to the community, said Susan Vance, Beverly Center’s marketing and sponsorship director. Some people who attended returned later to shop, she said.
Attention, shoppers.
Participants at an indoor dog-walking event atthe Rosedale Center in Minnesota.
North Riverside Park Mall in North Riverside, Ill., used its ample parking lot to host the Paranormal Cirque 10 times this summer. The acts included acrobats and illusionists with elements of horror, and ticket prices ranged from $10 to $50. Children under 17 had to be accompanied by an adult.

More than 500 people turned up for each show in the black and red big top tent during the two weeks, said Lidia Darkova, North Riverside’s marketing director. “It was very edgy,” she added. “Anything that creates buzz is wonderful for us.”Despite the show’s R-rated material, “mall landlords are now reaching out to us,” said Chante’
DeMoustes, chief operating officer and producer at Cirque Italia, the parent company of Paranormal Cirque.
Most of its recent performances have been in mall parking lots, she added. Rene Pulido went with her husband and another couple to a Paranormal Cirque show this summer at the parking lot of Orland Square Mall in Orland Park, Ill. Instead of going to a restaurant in the mall, they stopped at another a mile away. “We went to Hooters because we wanted some cocktails beforehand and a little snack,” said

Mrs. Pulido. The 48-year-old hairstylist added that for future shows, she might go into the mall “if it was nice and close to the event.” The Minnesota mall that opened its doors to dog walkers couldn’t bring the event to heel and ended up canceling it, disappointing many. A performance by the Paranormal Cirque.

What would you do with vast, empty mall space? Rollerblade? Scavenger hunt? Join the conversation below.
Ann Marie Froehle says she shops at the Rosedale Center mall once or twice a month, and enjoyed going there with Jax, her Shih-tzu and Bichon Frise mix, when the indoor dog walking program was launched. “People weren’t being good to the mall and that bothers me,” said Ms. Froehle.
The mall hasn’t been discouraged from experimenting with other events to increase foot traffic. In May, Rosedale hosted a drag show that drew a sellout crowd. Tickets were $35 to $125, and those over 21 could sip on cocktails in the seating area. The show was held in an open area of the mall near Von Maur department store and stores like Aldo and Zumiez, so people who stood could see it free. Ads for the event said, “Shopping doesn’t have to be a drag.”

Write to Esther Fung at esther.fung@wsj.com

Fall Runway Show Features Clothes, Accessories From Paseo Nuevo Stores

Saturday marked the 5th annual Fall Runway Show at Paseo Nuevo. Some 250 guests watched the show as 27 models — including professionals, community volunteers, retailer employees, friends and family — walked the runway decked out in apparel and accessories from nine Paseo Nuevo stores.

The stores represented a mix of national tenants, local retailers and pop-ups. The show highlighted Ahtleaisure, Hottest Trends, and Holiday looks.

Sephora was the show’s beauty sponsor, creating all the makeup looks. Hair styles were created by Santa Barbara City College Cosmetology Academy students with products provided by AVEDA.

Raffle prizes and gift cards were given away and 200 gift bags were handed out during the show.

Before the show started, 30 YELP elite guests joined for a private VIP Beauty & Brunch event on the terrace. Eureka hosted the brunch and SEPHORA hosted a lip and lash bar. Other participating retailers included L’ Occitane, Saje Natural Wellness and LUSH.

— Marjorie Large for Paseo Nuevo.

Pacific Retail Wins THREE MAXI AWARDS at ICSC 2019 Global Awards CEREMONY

LOS ANGELES, Ca. – (May 20, 2019) – Pacific Retail Capital Partners (PRCP) based in Los Angeles, CA was honored with several awards of distinction during the 2019 Global Awards sponsored by the International Council of Shopping Centers (ICSC). The ICSC Global Awards Program, held in Las Vegas at RECon, the world’s largest retail real estate convention, recognizes the retail real estate industry’s most innovative events, programs, and technologies that add value to shopping centers and companies across the country.

The shopping centers in the PRCP portfolio that utilized a myriad of resources to re-energize centers, drive traffic, increase sales and give back to their respective communities, and were recognized as a MAXI finalists include Paseo Nuevo in Santa Barbara, CA; Eastridge Center in San Jose, CA; The Shops at South Town in Sandy, UT; Galleria White Plains in White Plains, NY; Yorktown Center in Lombard, IL; and Northpark in Jackson, MS. “I have the distinct honor of collaborating with a talented group of people and companies to take Pacific Retail to the next level and create impressionable experiences for our guests, while continuing to push the envelope in the industry”, said Najla Kayyem, Senior Vice President of Marketing, who accepted the awards on behalf of PRCP.

Three Pacific Retail centers took home three MAXI awards – one gold and two silver awards – recognizing the properties’ programming as the best in class across all centers and companies in both the United States and Canada.

With the power of innovation, leadership, and teamwork, PRCP was the recipient of the following awards:

Gold MAXI Award in the category of Impact for shopping centers more than 500,001 square feet: Aloha Winter Rollerland – The Aloha Roller Rink was a staple of the San Jose, CA community from the 70s until 2014 when sadly, it shuttered. Eastridge Center, which was fully-renovated in 2018 and was once home to an ice rink through the 70s as well, is constantly evaluating experiences they can offer to the community. With a vacant Sports Chalet box and an approaching holiday 2018 season, they excitedly explored the idea of bringing the famed roller rink back as a holiday pop-up experience. The new Aloha Roller Rink opened at Eastridge with much success in November 2018 and – after an outstanding continued local response – will remain open for patrons to enjoy throughout 2019. Offering theme nights, free lessons, mommy and me events and more, this go-to destination offers the nostalgic community an updated classic while driving redevelopment awareness, center traffic, sales, and a healthy rent.

 

Silver MAXI Award in the category of Innovation for Shopping Centers more than 500,001 square feet: The Shops at South Town Murals – The Shops at South Town completed an interior renovation in 2017, however the exterior façade was left bare of improvements. With limited ownership funds, the team enacted a creative solution to involve their city council. Envisioning exterior blank walls as an opportunity to cultivate the arts, the team garnered the city’s partnership to fund a public art program. The $85,000 contribution began what is now an ongoing city-funded arts initiative. Activating walls with art created synergy between the center’s picturesque backdrop and the urban-meets-mountain renovation theme. Featuring three artists, the murals serve as a tangible touch point inspiring lasting community engagement.

 

Silver MAXI Award in the category of Revenue for Shopping Centers more than 500,001 square feet: Humana Partnership: Yorktown Center secured a multifaceted year-long partnership with national healthcare agency, Humana. The business development deal generated thousands of dollars in new revenue in 2018 totaling 30% of the business development budget. The partnership included onsite activations, advertising domination in Center Court, and sponsorship of the “Heart & Sole” center walking club. Humana activated Center Court with weekly events including fitness classes, seminars, health checks and games that added experiential value, traffic, and sales. The partnership proved extremely valuable to Humana who renewed the partnership for 2019.

“We are fortunate to not only have some of the most passionate and talented marketing people in the industry on our team, we also have an incredibly savvy group of investors who partner with us to execute these award-winning initiatives,” said Gary Karl, Chief Operating Officer for PRCP.

 

About Pacific Retail Capital Partners

Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open-air centers and enclosed malls, with more than $1.8 billion in retail assets presently under management in the United States. Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, developing, and asset management of retail real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 11 million square feet of regional malls and open-air lifestyle centers. The Executive team has over 150 years of collective real estate expertise with deep experience in leasing, marketing, operations, design, development, investment, and finance. With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of retail investors, retailers, and consumers. To learn more visit www.pacificretail.com or follow us on social media at:

Facebook: pacificretailcapitalpartners

Instagram: @PacificRetail

 

About ICSC

The International Council of Shopping Centers (ICSC) is the world-wide trade association of the shopping center industry and serves the global retail real estate community. Their 70,000+ member network provides over 100 countries with invaluable resources, connections and industry insights, and work together to shape public policy. For more information about ICSC visit www.icsc.org.