BizHawk: Paseo Nuevo Bustling with New Stores The Barn and Trendy Collections

Trendy Collections at Paseo NuevoClick to view larger Trendy Collections, which opened in January at the Paseo Nuevo mall in Santa Barbara, showcases local makers and small businesses.

By Joshua Molina, Noozhawk Staff Writer | @JECMolina | February 20, 2020 | 9:45 p.m.
Santa Barbara’s Paseo Nuevo mall is bustling with new businesses.
The Barn opened at 101 Paseo Nuevo next to Nordstrom.
“We are excited The Barn calls Paseo Nuevo home in downtown Santa Barbara,” said Mary Lynn Harms-Romo, senior marketing manager for Paseo Nuevo. “We recognized there was a lack of quality men’s clothing downtown, and we knew The Barn could fill that need for our shoppers with their niche of style and selection of labels that so perfectly reflect the Santa Barbara lifestyle.”
The Barn has stores in South Lake Tahoe and Santa Ynez, along with a robust online presence. The shop specializes in clothes for every occasion, from casual to more formal. It also sells outdoor gear, including knives and accessories.
“The Barn offers shoppers a blend of luxe and casual apparel from primarily L.A.-based lifestyle brands,” Harms-Romo told Noozhawk.
The store, which opened in Paseo Nuevo in January, also offers quality women’s clothing from brands such as Alo Yoga, James Perse and One Grey Day.
At the other end of the mall, 505 Paseo Nuevo, is a new store that focuses on the pop-up shop craze.
The Barn at Paseo Nuevo
The Barn at Paseo Nuevo offers men’s and women’s clothing, and a selection of outdoor gear. (Joshua Molina / Noozhawk photo)
Trendy Collections also opened in January. The store is a collective of local makers and small businesses, such as Lil’ Stompers Shoes and Mely’s Fashion.
Harms-Romo said other small local businesses will be featured on a rotating basis.
“Trendy Collections is a great example of the next evolution of the ‘pop-up shop’ where shoppers can find multiple brands popping up in a brick and mortar location, but the brands may rotate,” Harms-Romo said.
The idea is to give small-business owners or local craft makers, who could not normally be able to fill a small store with enough product, the opportunity to open a shop to a large audience.
“For the shopper, you can always find a new selection or discover a new brand,” Harms-Romo said. “For the small-business owner, they are exposed to new customers through their collective partners. At Paseo Nuevo, it’s a great opportunity to showcase our local small businesses and offer our shoppers a unique selection every time they visit.”
More shops that focus on experiences are on the way. WH Body Refinery is scheduled to open in April at 705 Paseo Nuevo, and Orangetheory Fitness is scheduled to open this spring at 629 Paseo Nuevo.
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