Monthly Archives: March 2023

Local Businesses Finding Their Home at Paseo Nuevo

This Spring season welcomes new tenants to Paseo Nuevo. Three local businesses, Bungalow
723, Ace of Fadez Barbershop, and Te Amo Jewelers have opened their doors this month.
Paseo Nuevo is providing the community with a variety of specialized retailers and welcoming
small local businesses in the downtown area.
Ace of Fadez Barbershop and Te Amo Jewelers are both family owned businesses with deep
generational roots in Santa Barbara County. Bungalow 723 is a woman-owned business who’s
journey with Paseo starts from Brook Hansen’s connection to her hometown of Santa Barbara.
Hansen is a born and raised local to Santa Barbara and has been running her own personal
care products company since 2005. Her business has evolved over the years and after 8
months of pop-up shops she decided to make the move into Paseo Nuevo.
“I love seeing locals taking a leap of faith to open up a local business, just like I did,” said
Hansen when she noted her excitement about moving into Paseo Nuevo. “I saw when Paseo
was first built and now they [Paseo] are really taking pride in making State Street look good with
the recent renovations,” she continued, “it’s been a positive experience watching it unfold.”
Ignacio Guerrero, owner of Ace of Fadez, is a third generation barber who has been a
community favorite for nearly 30 years. Born and raised in the Santa Maria valley, both of his
parents were also barbers since 1964. Guerrero’s new barbershop in Paseo Nuevo marks his
own journey to build something for himself and his future generation. “He wants something to
pass on and to be his legacy,” said his wife Tiffany Guerrero.
Te Amo Jewelers has a long standing relationship with Paseo Nuevo and currently has a
location within the center, but are now moving to a new location near Gap and Pacsun. This
family owned business is spearheaded by owner Everardo Cardenas, with help from his brother
Alejandro Cardenas. They specialize in manufacturing in-house custom jewelry, repairs and
much more.
The Cardenas brothers were born and raised in Santa Barbara and are branching out on their
own as second generation jewelers, after learning the craft from their father. “We grew up inside
a jewelry store, we watched and learned how to talk to customers,” said Everardo. “Our store is
the opportunity to expand on what our father started.”
Te Amo Jewelers, Ace of Fadez, and Bungalow 723 are all now open in Paseo. These new
tenants join the likes of Miss Behavin’, Angelina’s Boutique and other small local businesses
that have found retail space in Paseo Nuevo.
Visit Paseo Nuevo’s Instagram and Facebook platforms to learn more about events, tenants,
and more! Or visit to find out more.
Paseo Nuevo is the preeminent shopping destination along California’s Central Coast, offering a
distinctive mix of incomparable retail and restaurants. Proudly an LEED certified center, Paseo
Nuevo is located in the heart of downtown Santa Barbara – an international mecca for those
seeking the California lifestyle: surf, serenity, sunshine, and shopping. Opened in 1990, the
center completed a multimillion-dollar renovation in 2020 elevating the shopping experience
while maintaining its iconic open-air Spanish style. Paseo Nuevo features 154,900 square feet
of specialty retailers and restaurants like Eureka! Burgers, Sephora, Victoria’s Secret, Aveda,
and others. To learn more about Paseo Nuevo visit or follow
updates on social media: Facebook, Twitter and Instagram: @ShopPaseoNuevo