Monthly Archives: November 2017

This Holiday Season Promises #PaseoNuevoMagic

Exclusive Events kick off on Black Friday, November 24

Santa Barbara, Calif. (November 20, 2017) – Paseo Nuevo will once again be the premier shopping destination in the heart of downtown Santa Barbara this holiday season! Come to shop new retailers, markets and pop-up shops or plan a visit to experience free community events like no other! Here’s the lineup of this year’s shopping destinations, events and activities:

SHOPPING – Brand new to Paseo Nuevo is Saje Natural Wellness. Step into their beautiful space, wafting of essential oil blends, and you will immediately feel restored. They have a perfect selection of curated gifts waiting for your list! 2Bella delivers the latest trends in apparel and accessories for the fashion-forward woman who demands high style! For the most one-of-a-kind gifts, shop local artisans and makers at the Holiday Makers Market each weekend. 20+ vendors offer their handmade products where you are sure to find the perfect gifts!

#poppinupatpaseo – New and unique retail offerings are popping up each week! Shop a selection of exclusive mobile boutiques such as The Whiskey Hotel featuring menswear, The Sophisticated Gypsy offering women’s accessories and Dalla Vita, a mobile home and garden boutique.

BLACK FRIDAY – The official start to the holiday shopping season, Black Friday on November 24 will launch all things holiday! We’re getting an early start with a 7am opening, although many retailers will open even earlier. For a full list of store hours, visit

BLACK FRIDAY GIVEAWAY – What a better way to start the season than by winning The Ultimate Holiday Experience! We’ve partnered with Alaska Airlines to giveaway two roundtrip tickets anywhere Alaska Airlines flies. All you have to do is stop by our Guest Services in Center Court anytime on Friday, November 24 from 7am to 5pm and enter to win. The drawing will be held in front of Santa’s house on Friday at 5:30pm and you must be present to win. Check out the full details:

 LET IT SNOW – Check out Santa Barbara’s “best in snow”! Nightly snowfall shows will take place twice each evening in Center Court as a flurry of white snow falls down on the Christmas tree, singing carolers, shoppers, and families. This magical experience will bring joy to adults and amaze children! Snowfall shows will take place nightly and start promptly at 6pm and 7pm from Friday, November 24 to December 30 (no shows on Christmas Day).

 SILENT NIGHT SILENT DISCO – On Thursday, December 7th, join us for Silent Night, a silent disco holiday dance party for the entire family! Wear your ugliest sweater and be prepared to dance and sing-a-long to DJ’s mixing your favorite holiday tunes through your headphones – it’s all in your head! Come early to get headsets for the entire family. Plus snowfall at 6pm and 7pm. Join the community for the funnest night of the season – and it’s free!

VISIT SANTA – Santa takes up residence in his SB home in Paseo Nuevo’s Center Court starting Friday, November 24! Children will be able to visit him each day through December 24. Plus Santa will be open early on December 3 especially for children with special needs and Tuesday evenings will be open for pet photos where even the furriest family members can snap a shot with Santa. Every child will receive a free gift and Santa’s elves will be on hand to catch the perfect precious moment in a photo. Photo packages start at just $24.99 and digital downloads are instantly available via text message.

LIVE ENTERTAINMENT – It wouldn’t be the holidays without costumed carolers, holiday horns, colossal choirs, and the occasional squeezebox roaming throughout the center filling the paseos with holiday joy! A robust schedule of over 20 live entertainment ensembles will perform throughout the season nearly every day. For the full schedule of performers, dates and times, visit

VALET – Less driving, more shopping – it’s our gift to you! Enjoy the service and convenience of valet every weekend this season at Paseo Nuevo. Located on Chapala Street, near California Pizza Kitchen, valet will be at your service Thursday through Sunday. Park all day for just $7!

Check out last year’s holiday video here:

#PaseoNuevoMagic – This will truly be a magical season! For a chance to WIN, guests can Snap, Share and Tag their holiday experience on Facebook, Instagram and Twitter with @ShopPaseoNuevo and hashtag #PaseoNuevoMagic. Winners will be chosen every week starting November 24.





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About Paseo Nuevo

Paseo Nuevo is the Pacific Coast’s most distinctive collection of unique, stylish retailers between Los Angeles and San Francisco. The center is located in the heart of downtown Santa Barbara – an international mecca for those seeking luxurious surf, serenity, sun and shopping. Opened in 1990, the center is anchored by Nordstrom. Presented in a charming, open-air Spanish setting, Paseo Nuevo features 154,900 square feet of specialty retailers and restaurants like Eureka!, Sephora, Saje Natural Wellness, Lush, Victoria’s Secret, Aveda, Lorna Jane and others. For more information, visit